‘Drive’ to boost Ireland’s world-class golf in Texas
Wednesday, October 12, 2022.
Tourism Eire and partners attend Invited ‘Night of Luxury’ in Dallas
Tourism Eire showcased the island of Ireland’s environment-class golf at an event identified as ‘Night of Luxury’ – organised by Invited (formerly ClubCorp) – which took location lately at the Stonebriar State Club in Dallas, Texas. The theme of the celebration was ‘Taste and Vacation the World’.
This year, Tourism Ireland is partnering with Invited – which owns and operates around 200 place clubs, golfing golf equipment, town golf equipment and stadium golf equipment during the United States and Mexico. With all over 400,000 affluent shoppers in the Invited network, the new partnership is another critical chance to spotlight the island of Eire in the all-vital US market. As well as reside functions, action with Invited will include digital promotions.
Highlighting our golfing is a key target for Tourism Eire in the United States and in other important golf marketplaces all around the world. Crucial messages involve the return of The Open to Royal Portrush in 2025 and the Ryder Cup getting area at Adare Manor in 2027.
Alison Metcalfe, Tourism Ireland’s Head of North The us, stated: “Tourism Ireland was delighted to go to Invited’s ‘Night of Luxury’ event in Dallas. With about 300 Invited associates in attendance, the occasion was an fantastic chance to highlight the fact that the island of Eire gives some of the very greatest golfing in the globe and has one thing for absolutely everyone, from rookie to professional.”
As aspect of the partnership with Invited, Tourism Eire – jointly with industry companions from the island of Ireland – will also show up at the Championships Vintage Annual Professional-Am Tournament, in November.
The United States continues to be an particularly critical marketplace for tourism to the island of Eire. In 2019, we welcomed 1.7 million American guests, whose visits sent €1.6 billion for the financial system.