If you’re interested in kickstarting your travel agency promotion through email marketing, there is no better way to get started than to check out the various free email marketing tools available online. If you’re not exactly sure where to start, we’ve compiled the top 4 most effective email automation that you can check out depending on your needs.
- PosterMyWall
PosterMyWall serves as an all-in-one marketing solution through its effective email marketing tool that’s easy to navigate and simple to use.
For a more thorough look at PosterMyWall, here’s a quick rundown:
- Pricing
- Free: 3,330+ email templates
- Premium: 3,330+ email templates, Run email campaigns, signup forms, team collaboration tools, 1 brand kit, content planner
- Premium Plus: 3,330+ email templates, run email campaigns, signup forms, team collaboration tools, unlimited brand kit, content planner, custom email addresses, email subjects with AI writer
- Ease of Use
With its simple interface, PosterMyWall remains one of the best beginner-friendly sites that can help you get started with email marketing. It even offers various video and blog tutorials where you can learn more and make the most out of each useful tool the app offers.
- Features Available
- Sign-up Forms
- Multiple Campaigns
- Personalized Email Copies
- Scheduling Emails
- Travel email templates
- Analytics
PosterMyWall offers useful performance insights that can help you monitor analytics like click rates and open rates. For your convenience, these analytics reports may also be downloaded as CSV or PDF files.
- Mailchimp
Mailchimp is an email marketing software that’s popular among well-established brands and companies. Among its many features, Mailchimp can be easily integrated across various marketing applications and social media platforms such as Instagram.
Here’s a quick breakdown of Mailchimp’s email marketing solution:
- Pricing
- Standard: Up to 900,000 emails a month, 500 to 100,000 contacts
- Premium: Up to 150,000 emails a month, 10,000 to 250,000+ contacts
- Ease of Use
For email marketing, Mailchimp offers an easy-to-navigate dashboard interface where you can easily build and customize your emails. At the same time, you can also schedule and send out all of your emails directly from the software.
- Features Available
- Sign-up Forms
- Multiple Campaigns
- Personalized Email Copies
- Scheduling Emails
- Analytics
While Mailchimp also offers its own analytics platform within the app, a subscription to its email marketing plan can also get you helpful analytics reports. Additionally, Mailchimp is compatible with Google Analytics to provide a more thorough understanding of your campaign’s performance.
- Brevo
Brevo is another useful email automation tool. With its minimalist interface, users can design campaigns and receive real time reports with ease.
For a more thorough look at Brevo, here’s a quick rundown:
- Pricing
- Free: 300 emails a day, customizable email templates, drag & drop editor, transactional (API, SMTP, Webhooks), SMS campaigns
- Starter: 5,000 emails a month, customizable email templates, drag & drop editor, transactional (API, SMTP, Webhooks), SMS campaigns
- Business: 5,000 emails a month, customizable email templates, drag & drop editor, transactional (API, SMTP, Webhooks), SMS campaigns, plus access to extra features like marketing users, landing pages, and push notifications.
- Ease of Use
Popular among well-established companies, Brevo provides comprehensive resources on all things email marketing. This is especially useful for those who are new to email marketing and are interested in learning about maximizing email marketing software.
- Features Available
- Sign-up Forms
- Multiple Campaigns
- Personalized Email Copies
- Scheduling Emails
- Analytics
Brevo boasts of a 99% delivery rate and allows businesses to track how specific emails perform. With its analytics feature, you can get more insights on how to optimize your campaigns and improve ROI.
- Later
While more popularly known as a social media management tool for brands and influencers, Later can also act as an email marketing tool through its in-app resources.
For a more thorough look at Later, here’s a quick rundown:
- Pricing
- Starter: 1 social set, 1 user, 30 posts per profile, limited analytics, 5 AI content assistant credits, etc.
- Growth: 3 social sets, 3 users, 150 posts per profile, full analytics, 30 AI content assistant credits, etc.
- Advanced: 6 social sets, 6 users, unlimited scheduling, full analytics, 50 AI content assistant credits, etc.
- Agency: 15 social sets, 10 users, unlimited scheduling, full analytics, 100 AI content assistant credits, etc.
- Ease of Use
As Later is more popular among brands and influencers, its interface is slightly more complex compared to other email marketing applications.
- Features Available
Later does not have a platform solely dedicated to email marketing, but it does offer the following features:
- Newsletter on the latest analytics trends among social media platforms
- Free courses on email marketing
- Consultation with an email marketing specialist
- Analytics
Later also offers comprehensive analytics software that touches on all aspects of marketing, including engagement and conversion insights. Having concrete data takes the guesswork from your email marketing campaign, allowing you to constantly refine your approach and generate better results.
Kickstart Your Email Marketing Today
Whether you’re new to email marketing or just starting to get a feel for it, these apps can help you get started on meeting your travel agency’s marketing goals. So, take a look at these options and check to see which one works best for your specific needs. Good luck!
