100 – Travel Media Group’s Suite Spot 100th Episode Celebration

100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Be a part of Suite Place podcast host Ryan Embree, and pay attention in to the celebratory 100th episode wherever we choose you, the listener, down memory lane and replicate on all the fascinating articles we have included on the podcast around the very last 4 yrs, as well as focus on approaching new information that listeners can search forward to this tumble.

Episode Transcript

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Ryan Embree:
Welcome to the Suite Spot where hoteliers examine in and we check out out what is trending in lodge advertising. I’m your host, Ryan Embree. Hi all people. And welcome to the 100th episode of the Suite Place. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so satisfied that we last but not least manufactured it to this episode. This is a quite humbling practical experience. You know, we commenced this podcast, this digital marketing and advertising podcast again in 2018. It is just so substantially guidance from Journey Media Group and, my teammates around the many years. I bear in mind the 1st episode when we were being seeking to decide on the identify. We had, a couple different names. We landed on the Suite Spot and in this article we are at episode 100 four many years afterwards, just some speedy specifics ahead of we get commenced. And we unquestionably are gonna share some content material these days, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now about this past, back in 2021 and Stitcher as very well, we’ve got more than 50,000 plays and 600 followers from those web pages. So all over again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So nowadays with episode 100, this sort of a celebratory milestone, I figured what we do today is probably actually rely down some of my favored and really the most played and preferred tracks that we’ve experienced in excess of these previous a hundred episodes. We protected a whole lot of matters when it will come to lodge electronic marketing. And it’s amusing to listen again to some of the 1st couple episodes. The subject matter subject in which we communicate about on the Suite Location is technologies is social media is track record administration for, for inns, and this technological know-how evolved so rapidly. So appealing to go back to individuals initial few episodes, to see what we ended up conversing about and, and how that actually bridges to currently and see how substantially points change. So let us start the countdown, the selection one particular. So we’re not gonna operate backwards. We’re gonna get started at amount one particular and work our way down. Quantity one particular, actually episode 84, how to marketplace your hotel’s breakfast possibilities. And we did not anticipate for this episode to be so well-liked, but it helps make feeling, proper? A single of the matters I know I’ve talked about on this podcast, a person of the matters that definitely adjusted the most in the course of these, these past few a long time with the pandemic is how a hotel serves breakfast to his attendees. It’s a staple. It is anything that we’re all used to as tourists coming to the house, observing that breakfast buffet, seeing that waffle maker, occasionally that very hot breakfast, that continental breakfast and how which is genuinely altered, proper? And naturally it started off with the pandemic of a health and fitness and safety problem of trying to limit shut call between your friends and your staff. But then it’s kind of also in 2021, 2022 has develop into a staffing problem, suitable? A lot of lodges nevertheless are having difficulties with this, and they are not able to personnel their breakfast place. They’re not ready to retain up with the attendees that are coming in and out cleaning after them building certain that the food items is getting refreshed. So, you know, this episode, we took a deep dive into saying not only how to sector your breakfast alternatives, but how to established the proper expectations of what your breakfast choices are now, simply because there’s just these kinds of a large spectrum there of exactly where inns are at. And some of that also relies upon on in which you’re located in the place, ideal? We observed some elements of the nation, that had been a ton slower acquiring back to estimate unquote standard and experienced limits at their resorts. So it was tougher for them to get back again to that breakfast that guest have occur to enjoy. So if a traveler was traveling from just one spot of the nation to yet another position, and they were being anticipating this due to the fact all the resorts in their location have been back again to ordinary that could direct to issues. So this was a great episode, super, super popular, yet again, sort of a surprise, but you know, when you truly sat down and believe about it, truly not that astonishing because of the history of the previous pair decades, selection two was episode 94 and this, it actually speaks to what I talked about at the beginning of this episode, ideal? The evolution of issues like social media technology, and how substantially that adjustments just months or, or yrs more than a long time, this episode was all about Instagram reels for lodges, ideal? So we pride ourselves at Travel Media Group at currently being at the forefront of lodge, electronic advertising and marketing. We are the professionals. And a single of the issues we appear for is new patterns, trends, and capabilities, specifically when it will come to social media platforms, cuz that is what we do for lodges. We partner with them. We support produce custom made content for resorts on sites like Twitter, Facebook, LinkedIn and Instagram, suitable? We know how well known Instagram is, especially with the youthful travelers, millennials and gen Z. And just one of the issues that Instagram experienced recently launched was Instagram reels. And this was a function that was definitely pointed at TikTok, suitable? And they had been trying to perhaps steal some of that industry share. These had been these form of 30 to second clips that people could share on Instagram form of like Tik Toks in order to either advertise items on property, advertise facilities, breakfast options like we just talked about. So this was a new characteristic that was not long ago launched from Instagram. And this episode was completely amazing. We introduced a person from our social products group on as a guest speaker to kind of walk us by how to use and what some ideal procedures are for Instagram reels. Variety 3 was episode 80, how to market place your hotel’s new renovations. Correct? So one of the factors that we really targeted on in the course of the pandemic for motels was certainly how to get much more occupancy in a time the place travel just was not going on, ideal? Other than out of necessity. But some hotels determined to go a entirely different route and shut down totally to seriously do some new renovations, ideal? To renovate that lobby or entirely redo their rooms or amenities. And when we bought out of the pandemic, they, we experienced these almost brand name new hotels, renovated hotels that we ended up seeking on how to advertise and market place. So we shared some actually good ways, suggestions and greatest tactics on how you can share on social media, develop some exhilaration, discuss to that and your evaluation responses, your name management, due to the fact you’re only new for so prolonged. I try to remember that was one particular of the vital phrases that we were conversing about. New is new for just a quick amount of money of time. So you want to choose gain of it though you can. There’s definitely new renovations is some of the most effective situations to get these 5 star evaluations and genuinely put your best foot forward out there with these types of a substantial, massive cash investment. We know, transpire with renovation. Range 4 of our most well-liked episodes ever on the Suite Place. This was episode 86 setting up your hotel’s 2022 social media calendar element one particular. So this was this kind of a huge episode that we in fact experienced to do two parts of it. And this is honestly 1 of my favored episodes. We experienced Aislynn Roberts on and she’s one particular of our crew members from customer success. And she speaks to hotels on a day by day foundation hoping to uncover inspiration for them to obtain posts about situations, community tales, facilities, capture bookings by way of social media. So what we decided to do was get a calendar, the 2022 calendar. And we went by means of just about every solitary time and began to fill out that calendar, give suggestions for the summertime, the spring, the winter season and the tumble to assistance hoteliers fill that calendar out with just remarkable content. And yet again, this was just just one of my favored episodes, really just receiving resourceful and, and sharing with lodges. Some truly, truly exclusive means to, to spur engagement on their social channels. Quantity 5 was episode 83 innovative sentiment examination and reporting. Now this was with Jason Lee, our main technological know-how officer, possibly a person of the most recognizable voices on this podcast. He’s been with me plenty of times. And the rationale is, is because precisely what this episode was all about. A new rollouts for Travel Media Team, digital solutions for lodges. So Jason and his products and improvement team had been really hard at do the job. Have been truly diving further into insights and knowledge from guest comments. And this episode is all about that. Speaking about how we get that details from guest evaluations and how we present that facts again to the hotelier to make smarter operational and capital conclusion. So this was a really fantastic episode accomplishing a hundred podcast episode could not have been done without having the aid of my marketing workforce and the support of Vacation Media Group and listeners like you. So I want to thank you, but we’ve also had some visitors exterior of the Journey Media Group corporation, sign up for us, some really major names in the marketplace. I bear in mind we had a couple episodes of Yan Phitom from STR through the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR facts indicating to us which could supply clues? Due to the fact we experienced in no way been via a thing like that in the sector we have been as a result of recessions just before, but nothing, nothing like we noticed the earlier few yrs, oh, we experienced hospitality influencer. Rupesh Patel on to communicate about status management and how critical that is for his inns and, and what he’s accomplishing correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some key players from resort management teams just be part of us and, and give tips and methods on electronic advertising and marketing. And I’m so grateful we have so several additional visitors not capable to get to right now, but thankful for. So if you have not checked out some of those people episodes, make sure you do induce they are extremely, quite insightful. And by means of executing this a hundred episodes worth, we’ve also have some actually exclusive once-a-year episodes that we do each single calendar year that I have truly arrive to really like and are some of my favorites. One particular of them is with our VP of merchandise and growth, Patrick O’Brien. He will come on every yr and we search at the top five sentiment tags for motels across the region. You know, we have talked about cleanliness, which was a huge tag and matter throughout the pandemic, of course, and Patrick not only shares this details with us, but he also shares strategies that you can reply to reviews as nicely as leverage this information for your social media advertising and websites. Yet another once-a-year episodes we do with is with our president Dana Sanger. We do a 12 months in assessment at the stop of each and every yr, just chatting about the remarkable achievements that the Vacation Media Group group have achieved and, and milestones and ambitions that they’ve strike as nicely as the price that we’re in a position to offer for our resort associates. We’ve been in hospitality, as I have stated just before for over 40 a long time and, and have hotels that we operate with across the country. So this is a definitely interesting episode to kind of reflect on all the matters that we have done to assistance more those people partnerships and carry on new and current relationships in the industry. And then last 12 months in 2021, we experienced one particular of, I would say the coolest sequence. And this was getting able to pay attention to you, our audience, the listeners, the lodge listeners out there, and what they were equipped to do is share their stories of what we termed hospitality heroes. So we experienced a, a number of episodes that we did in this collection just to understand some of those hoteliers that went above and outside of through what a person argued the hardest time for our marketplace. And there had been just some astounding, wonderful stories. And it was just these types of an honor to share those people more than a channel on a discussion board like this. And with that, I am extremely enthusiastic to announce that we are executing a next series, which is heading to be named Hospitality Trailblazers, where by we are gonna consider some of the greatest and loudest voices in the resort field. And we’re gonna invite them on the Suite Place. We’re gonna discuss and we’re gonna choose their brain, check with them what they feel about what’s what’s on the horizon. What they think are some strategies and tips. When it comes to digital advertising and marketing for their management team, we are gonna have some genuinely, really good company and I am tremendous stoked about it. So you’re listening to about it right here. Initial more aspects to appear about Hospitality Trailblazers. This is our second series that we’ve done to sort of actually amplify the voices of our marketplace. Due to the fact once more, we, we, we’re this kind of a tight knit community, but once again, as we wrap up right now, I just wanna thank everyone. My Vacation Media Group staff, my marketing and advertising staff for all the tricky work that they’ve place into this, a hundred episodes is no effortless feat. I wanna thank you. The lodge listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to depart us a evaluate. We’d like to hear your feedback and feed-back about what we’re carrying out, tips about what you’d like to hear for our up coming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you upcoming time on the Suite Place. To join our loyalty application, be confident to subscribe and give us a five star looking through on iTunes. Suite Spot is made by Vacation Media Team. Our editor is Brandon Bell with cover artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you loved your keep.

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