The brand
The Landmark London is a 5-star, luxury hotel found in downtown London. It is identified for its gorgeous glass-included atrium and lush palm trees — which are very well documented by equally tourists and locals on Instagram and journey evaluation sites. Visitors of the resort working experience quintessential London appeal in the sumptuous environment of this impressive Grande Dame hotel. Visitors discover luxury, sophistication, and serenity within just the partitions of this enchanting hotel. It is a true oasis from the hustle and bustle of London.
The obstacle
About the past yr, the Landmark London’s staff went by a transformation — with Emanuela Da Ros joining as Promoting Supervisor and Richard Kratochvíl transferring from Reservations to Income. The past visitor advertising crew had moved on, so Emanuela and Richard had been tasked with leveraging the present tech stack and placing with each other new tactics to improve profits. Their to start with task was to acquire on driving revenue by e mail internet marketing.
The option
Luckily for us, The Landmark London experienced Revinate Advertising and marketing as section of their existing tech stack. Both of those Da Ros and Kratochvíl were being capable to get up to speed immediately, thanks to the platform’s intuitiveness. “Revinate was actually easy to find out,” suggests Da Ros. “It’s super person-pleasant.”
Revinate Marketing’s power is in segmentation and personalization. Equally are incredibly significant for the luxury lodge. Company count on substantial-good quality ordeals from each individual interaction with employees, whether it is in individual or via e-mail.
“Prior to Revinate, we had been operating with a further alternative that only furnished a single template, so each segment received the same email,” Kratochvíl points out. “Now, with Revinate, we have the capability to use a unique template for every single segment and tailor the communications and provides. We can converse to our company bookers in another way than our transient friends, which is actually significant to us because it allows us to forge better relationships with our guests.”
In the same way, the capacity to section and personalize promotional e-mail has made a massive distinction in the team’s capability to travel direct bookings and upsell earnings. Because Revinate Advertising and marketing is capable to leverage info from distinctive databases, The Landmark London can ship focused upsell communications to spa guests, loyalty customers, and hotel attendees. In fact, Da Ros characteristics their results with upsells to how straightforward it is to create personalized campaigns to distinct segments in Revinate Marketing and advertising.
Although the revenue-driving functionality of Revinate is significant, Da Ros and Kratochvíl are quick to issue out that the platform’s worth goes beyond the bucks earned. “With Revinate, we can provide our attendees with a reliable journey, from the to start with reserving confirmation e mail to upselling features all the way to the put up-remain survey,” Da Ros says. “This constant practical experience is crucial to maintaining a solid model and driving guest loyalty.”
Kratochvíl also adds, “We have a associate in Revinate that we can trust to acquire cutting-edge know-how that ensures that every single communication our friends acquire will be on-brand, customized, and optimized to their unit. Which is crucial for us because it’s what our friends anticipate from us.”
The results
With Revinate Marketing and advertising, The Landmark London delivers large high-quality and on-model activities to guests, even when they’re not on property. The team has an simple way to communicate with attendees and a highly effective channel to drive income. Next a few of tricky several years for the full business, The Landmark London is observing desire return. They have produced far more than £2m in immediate bookings with Revinate Marketing and advertising so considerably.
